For years, the Azera has been described by the press and by owners as a nearly unbeatable combination of luxury and value, and also one of the automotive industry’s best-kept secrets.
Consider the secret officially out.
Some might say performance doesn’t matter in a luxury car. If that were the case, luxury cars would be nothing more than economy cars with added equipment. At Hyundai, we think of performance as another form of luxury, but we also believe performance is more complex than the sum of a car’s test data. Instead, we judge a car by asking one very important question: how well does it measure up to expectations? Hyundai engineers tried to go one step further, by engineering the Azera’s performance to exceed expectations with responsive power, confident maneuvering, and low noise levels.
Some might say performance doesn’t matter in a luxury car. If that were the case, luxury cars would be nothing more than economy cars with added equipment. At Hyundai, we think of performance as another form of luxury, but we also believe performance is more complex than the sum of a car’s test data. Instead, we judge a car by asking one very important question: how well does it measure up to expectations? Hyundai engineers tried to go one step further, by engineering the Azera’s performance to exceed expectations with responsive power, confident maneuvering, and low noise levels.
The Hyundai Azera pays homage to the saying “fashion fades, style endures” by designing a car for those who champion quality and intelligent design over showiness. To that end, the goal for the Azera’s exterior styling was to exude confidence and avoid gimmicks, while still maintaining the functional comfort that buyers of this class of car demand.
